Instama operates a configurable and technology agnostic platform that enables each client organization to determine which artificial intelligence models may be used within their environment. This governance structure allows organizations to align the platform with internal policies, regulatory obligations, and operational requirements while retaining full control over the activation and use of AI capabilities.
The platform is designed so that model configurations, provider selections, and data processing permissions can be adapted to the governance framework of each organization. Clients decide which models are enabled and what categories of data those models may process. Instama enforces these configurations and ensures continued alignment with the client's stated requirements.
Instama maintains framework agreements with all integrated model providers. These agreements include binding contractual terms that prohibit the use of customer data for training or model improvement. Further information is outlined in the Terms of Service.
All data processed and stored within the platform is managed by Instama and hosted within the European Union. This includes images, videos, audience data, and brand or strategic documentation. Details regarding data handling, security, and retention practices are available in the Privacy Policy.
Instama maintains a controlled inventory of approved models that have been evaluated for suitability, data use characteristics, and compliance. Each client can determine which of these models may be used within their environment and can tailor the configuration to meet internal policies, operational requirements, or regulatory obligations. Clients may enable or disable specific models, restrict them to defined tasks, or apply additional governance controls as needed. Activation and operation of each model are therefore fully dependent on the client’s chosen governance settings and configuration.
| Model | Purpose |
|---|---|
| OpenAI GPT (various versions) | Logic, Text |
| OpenAI Text Embedding 3 Small | Logic |
| OpenAI Sora (various versions) | Video |
| OpenAI Whisper | Speech to Text |
| Google Gemini (various versions) | Logic, Text |
| Google Nano Banana (various versions) | Image |
| Google Veo (various versions) | Video |
| Anthropic Claude (various versions) | Text |
| Luma Photon (various versions) | Image |
| Kuaishou Kling (various versions) | Video |
Instama applies the following governance principles across all model integrations and data handling activities within the platform.
Clients have full visibility into the models available within the platform and may activate only those that align with their governance and compliance requirements.
Customer data is processed solely for the operation of the platform and for providing the configured capabilities. Data supplied to model providers is limited to what is necessary for execution and is not used for training or optimisation.
All data is stored within the European Union under Instama management. Processing activities follow the commitments set forth in the Terms of Service and Privacy Policy.
Model integrations are reviewed on an ongoing basis to ensure alignment with relevant laws, regulatory expectations, and internal security standards.
Organizations define which models may operate within their workspace and the categories of data they may access. Instama enforces these configurations and monitors compliance through system level controls.
Instama continuously evaluates developments in the AI landscape to ensure that the platform remains secure, compliant, and aligned with industry standards. The model inventory and related capabilities may be updated over time. Clients will be informed of any material changes that affect their configuration or data processing activities.